This paper relays the results of an empirical study investigating the way in which consumers the public areas with a suburban shopping complex in Milan. By using a dual perspective of analysis, semiotics and ethno graphics. A side from this the efficiently organizing the space of these micro areas and inscribed logic of fruition, which tries to trace the use of these spaces effectively, with the aid of this empirical study beyond presupposed strategies. The aim of this survey is achieve an understanding of the complexed process of negotiations involving the planning for a commercial shopping centre and the practical process to which consumers attach meaning and value.