Responsabilità sociale d’impresa e performance: una scelta economicamente sostenibile?
Titolo Rivista: SOCIOLOGIA DEL LAVORO
Autori/Curatori: Leonardo Becchetti, Alessandra Pizzuto
Anno di pubblicazione: 2008 Fascicolo: 111 Lingua: Italiano
Numero pagine: 17
Dimensione file: 74 KB
Corporate social responsibility and performance: is Csr economically sustainable? Corporate social responsibility (Csr) involves a shift of paradigm from the traditional approach of maximizing the shareholder’s value to a more complex multistakeholder approach. The economic sustainability of Csr crucially depends on the nexus between Csr and corporate performance. In this respect, standard Csr definitions document that this change of focus entails additional costs for the firm in exchange of some potential benefits. We shed light on such benefits emphazising: i) the potential positive productivity effect due to standard efficiency wage arguments and more original intrinsic motivation rationales; ii) the consumer demand effect depending on the willingness to pay of socially responsible consumers; iii) the effect of reduced transaction costs due to the minimization of conflicts with stakeholders.
Leonardo Becchetti, Alessandra Pizzuto, in "SOCIOLOGIA DEL LAVORO " 111/2008, pp. 83-99, DOI: