Just relaxation or high energy. New ways of experiencing holidays in Friuli Venezia Giulia - The average length of holidays for Italians, as is the case for Europeans in general, has decreased considerably. Types of holidays have also substantially diversified. Many more holidaymakers are now interested in dimensions which go beyond simple relaxation to encompass sport, health and lightning visits. The population of Friuli Venezia Giulia is included in this trend. Using the data from field research and Time Machine simulation software, this paper analyses the many interactions and possible developments among socio-demographic, behavioural, motivational and strategic variables affecting the region’s tourists.