The View from Memetics - This essay proposes a memetic view of translation, as an alternative and perhaps more fruitful way of conceptualizing the issues involved. After a brief introduction to memetics as a theory of cultural transfer, we outline its relation to genetics and then consider its relevance for Translation Studies. Particular attention is given to a recent article by Maria Tymoczko which challenges some of the traditional assumptions of Translation Studies. Can memetics offer a way to meet these challenges? The essay closes with an assessment of some of the criticisms that have been directed against memetics.
Keywords: Meme, Imitation, Cultural evolution, Transfer, Modification, Translation.
Parole chiave: Meme, Imitazione, Evoluzione culturale, Trasmissione, Modificazione, Traduzione.