This paper addresses the problem of enabling innovation in firms through the strategic exploitation of both the technological changes that satisfy similar needs over time and the lag with which some user niches adopt newer solutions. Under given conditions, the market could see the emergence of some niches of "antiquated" users, i.e., those willing to continue using the old technological product while also starting to reap the benefits of new technological advances. In this case, firms may develop a hybrid innovation formula by combining the use of old and new technological products. For the purposes of our paper, we have called this approach "vintage innovation". The paper also develops the notion of "vintage product". The paper’s key assumptions are reinforced by our observation of the fact that certain music industry firms have developed innovative equipment for disc jockeys over recent years. Ultimately, we draw some relevant implications for the R&D and marketing of high-tech firms.
Keywords: Vintage innovation, cambiamento tecnologico, diffusione e adozione dell’innovazione, comunità di pratica, disc jockey
Jel Code: O3, M1