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La progettazione del prodotto nell’era della comunicazione
Author/s:  Gianni Codega 
Year:  2009 Issue: 116 Language: Italian 
Pages:  11 Pg. 9-19 FullText PDF:  272 KB
DOI:  10.3280/SL2009-116002
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Product design in the age of communication - This paper analyzes how the companies realize today products that have an important communicative role. To attain this aim, the paper take into account the main characteristics of the aesthetics of product in the phase of design, wich are very important from a communication point of view. Then, the paper analyzes how these characteristics can be amplificated through the implementation of a special use of the packaging as a communication tool.
Keywords: Design, product, consumption, packaging, communication, aesthetics

Gianni Codega, in "SOCIOLOGIA DEL LAVORO " 116/2009, pp. 9-19, DOI:10.3280/SL2009-116002


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