Beyond language games: Corporate citizenship and Csr - Although known for quite a while both in organizational studies and management practice, the notion of "corporate citizenship" (CC) remains somewhat vague and unexplored. Drawing especially on a niche perspective in the Anglo-Saxon debate, this article claims that time has come to go beyond the widespread propensity to employ the CC label merely to rebrand general and already existing ideas about "corporate social responsibility" (Csr). In particular, three possible alternative views of CC are presented: CC as holistic approach to Csr; as interdependence between firms and their distinctive local communities; and as corporate governance of citizenship entitlements (both traditional and emerging) with which individual actors are or strive to be endowed. As a whole, the picture outlined suggests that businesses are increasingly playing political roles in society and - even more significantly - that they are appearing to be directly involved in the transformation of the very domain of citizenship.
Keywords: Corporate citizenship, corporate social responsibility, governance of citizenship, public agencies, local community, social identities