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Nine-ending price and consumer behavior: An evaluation in a door-to-door buying context
Journal Title: MERCATI E COMPETITIVITÀ 
Author/s: Renzo Ardiccioni, Nicolas Guéguen 
Year:  2010 Issue: Language: French 
Pages:  13 Pg. 129-141 FullText PDF:  454 KB
DOI:  10.3280/MC2010-002007
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Keywords: Nine-ending prices, information processing treatment, consumer’s behavior

Renzo Ardiccioni, Nicolas Guéguen, Nine-ending price and consumer behavior: An evaluation in a door-to-door buying context in "MERCATI E COMPETITIVITÀ" 2/2010, pp. 129-141, DOI:10.3280/MC2010-002007

   

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