Click here to download

Mangiare con gli occhi. Cibo, rappresentazioni della località e scenari translocali
Author/s: Letizia Bindi 
Year:  2009 Issue: Language: Italian 
Pages:  23 Pg. 67-89 FullText PDF:  318 KB
DOI:  10.3280/CDS2009-006005
(DOI is like a bar code for intellectual property: to have more infomation:  clicca qui   and here 

The paper focuses around the definition of ‘tipicality’ of food and the relationship of these processes with the construction and valorisation of local identities and the marketing of the territories as well. Local ethnographies - specifically grounded in Molise - represent the starting point for an analysis of relationships between food production, strategies of cultural valorisation of the territories by institutions and private enterprises and translocal - sometimes transnational too - processes of definition of ‘tipicality’ of specific products and their general commercial acceptability (disciplinary rules, safeguard, funding). By these specific examples the author aims to show how the processes of transformation of the taste styles are a part of the wider definition of intan- gible cultural heritage joining landscapes and practice communities, environment, ‘traditions’ and marketing of the territories, local activism and translocal reference frames. The last part of the paper specifies a further path of inquiry on ‘reinventing food’ processes: the relevance of media (even of the new media) in the construction of contemporary trends and styles of taste the less practically rooted in the local, the more symbolically ‘re-localised’.
Keywords: Communication styles, locality/translocality, Molise, tradition/ innovation; typical products.

Letizia Bindi, in "CULTURE DELLA SOSTENIBILITA '" 6/2009, pp. 67-89, DOI:10.3280/CDS2009-006005


FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content