Lifestyles, particularly when it comes to food and beverage consumption, evolve in line with social change in its broadest manifestations. Unsurprisingly, therefore, in recent years Italy has witnessed contradictory trends in this specific field. On the one hand, awareness of and the focus on the importance of a healthy diet and of avoiding excesses are growing. On the other, consumption of unhealthy food, drinks, over-the-counter drugs and psychoactive drugs, is on the rise, primarily in conjunction with the spread of a culture which embraces free time and socializing.
Keywords: Alcohol, consumptions, tradition, new lifestyles, risks, binge drinking