This paper analyzes a variety of perspectives in the phenomenology and the conceptualization of corporate social responsibility. The review highlights how the concept in question has had the merit of transcending the mere reduction of the economistic category of profit, through reference to wider participation of stakeholders. The tools of the ethical code and social budget have helped to clarify this perspective, in a process that starts from the instances of business ethics. At the end of the panel discussion, also the ethical point of view that pulses under the social responsibility side shows its ideological side and much of the ambiguity of his face. Many perspectives, in its coldness, can help to bring the classic speach on the rails and without pretense of a company in any case aimed mainly, if not exclusively, the production of profit.
Keywords: Corporate social responsability, business ethics, profit