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Valutare la Comunicazione Pubblica. La valutazione di un evento a partire da un caso studio
Journal Title: RIV Rassegna Italiana di Valutazione 
Author/s: Linda Finardi 
Year:  2010 Issue: 46 Language: Italian 
Pages:  20 Pg. 85-104 FullText PDF:  711 KB
DOI:  10.3280/RIV2010-046007
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The article presents the development of an evaluation model for front-line public communicators in organizing and communicating events of public administrations. The article develops firstly a case study, emphasizing innovative, continuity and critical aspects of this particular communication process and of the organization enacting it. Secondly, reasons and criteria underlying the construction of the proposed model are discussed. Finally, the communication model is presented along with the underlying cognitive frame.
Keywords: Event, evaluation model, public communication

Linda Finardi, in "RIV Rassegna Italiana di Valutazione" 46/2010, pp. 85-104, DOI:10.3280/RIV2010-046007

   

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