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Characteristics and problems in destination marketing: the interactions among actors with different goals
Journal Title: MERCATI E COMPETITIVITÀ 
Author/s: Gianni Cozzi, Cinzia Panero 
Year:  2011 Issue: Language: Italian 
Pages:  21 Pg. 17-37 FullText PDF:  774 KB
DOI:  10.3280/MC2011-003003
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The planning and implementation processes of marketing actions, aiming at preserving and increasing the attractiveness of a destination, can be affected by problems related to an ineffective interaction among the different suppliers This paper, based on a previous research study conducted in the area of Sanremo, aims at analyzing the relationships among the policy-makers and the more relevant stakeholders. The analysis, based on a theoretical framework which underlines the characteristics of Destination Marketing, points out some of the determinants of these problems.
Keywords: Destination marketing, destination management, tourist products integration, economic effects of tourism, different types of tourism, attraction events

Gianni Cozzi, Cinzia Panero, Characteristics and problems in destination marketing: the interactions among actors with different goals in "MERCATI E COMPETITIVITÀ" 3/2011, pp. 17-37, DOI:10.3280/MC2011-003003

   

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