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Pricing strategies and profitability in extra-virgin olive oil market: a scanner data analysis model
Journal Title: RIVISTA DI ECONOMIA AGRARIA 
Author/s:  Antonio Stasi, Francesco Diotallevi, Andrea Marchini 
Year:  2012 Issue: Language: Italian 
Pages:  20 Pg. 69-88 FullText PDF:  646 KB
DOI:  10.3280/REA2012-001005
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The paper proposes a quantitative analysis of extra-virgin olive oils market designed to study the intra-sectoral competition and to analyze the profitability of pricing strategies for different types of companies: small produces, large manufactures, private label. The analysis focuses on trade within the modern grocery sector, which represents the first distribution channel of extra virgin olive oils at the national level. The study refers to the theory of industrial organization and, through the demand estimation, comes to the measurement of price-cost margins. The most important results relate to the concerns of the smaller producers respect to private label, big and international companies in the event of a further fall of extra virgin olive oils prices.
Keywords: Olio d’oliva, private label, leadership, pricing, potere di mercato
Jel Code: C36, D22, D43, F12

Antonio Stasi, Francesco Diotallevi, Andrea Marchini, Pricing strategies and profitability in extra-virgin olive oil market: a scanner data analysis model in "RIVISTA DI ECONOMIA AGRARIA" 1/2012, pp. 69-88, DOI:10.3280/REA2012-001005

   

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