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Neo-liberal employment strategies - corporate social responsibility or getting more from less? The case of Germany
Journal Title: SOCIOLOGIA DEL LAVORO  
Author/s: Rainer Greca 
Year:  2012 Issue: 127 Language: Italian 
Pages:  20 Pg. 223-242 FullText PDF:  594 KB
DOI:  10.3280/SL2012-127014
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One major argument of neo-liberal thinking is that the market is a better institution for creating a higher level of common welfare than state interventions or regulations. European politics measures - determined by this ideology - encourage governments to promote and enterprises to engage in corporate social responsibility (Csr) and corporate citizenships (Cc) initiatives because these are seen as suitable instruments to improve work and living conditions. In this article it is demonstrated by the results of own research and evidence based data analysis that the output of these politics often result in an intensified participation of enterprises in Csr and Cc predominantly for Pr or public affair activities, while the real outcomes of neo-liberal politics and business strategies cause a growth of unemployment, precarious jobs, intensified work ("getting more from less") or even trafficking along the word wide work benches.
Keywords: Quality of work, corporate social responsibility, labour market, wage, flexibility, life conditions

Rainer Greca, Neo-liberal employment strategies - corporate social responsibility or getting more from less? The case of Germany in "SOCIOLOGIA DEL LAVORO " 127/2012, pp. 223-242, DOI:10.3280/SL2012-127014

   

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