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Connected with Consumption. Social Relations and Consumption Practices on Sns
Journal Title: SOCIOLOGIA DELLA COMUNICAZIONE  
Author/s: Geraldina Roberti 
Year:  2012 Issue: 43 Language: Italian 
Pages:  12 Pg. 178-189 FullText PDF:  101 KB
DOI:  10.3280/SC2012-043012
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This article explores the relationship between consumptions and social connections within the youth identity routes which develop on social networks (especially referring to Facebook). Through a research on a sample of young adults, we could notice the way youngsters exploit sharing a whole series of fruition customs to strengthen their social links and the way just relationships are one of the basic factors to define their own identity. In this way, sharing a specific consumption (or product) ends up by getting more important of the product itself, because lets people experiencing a feeling of membership and helps to structure their social network.
Keywords: Consumption, youth, social relations, identity, social networking sites

Geraldina Roberti, Connected with Consumption. Social Relations and Consumption Practices on Sns in "SOCIOLOGIA DELLA COMUNICAZIONE " 43/2012, pp. 178-189, DOI:10.3280/SC2012-043012

   

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