The study aims to examine how the main regional tourism organizations which operate in specific market segments can take and play the role of the Anchor Development Organization (ADO), applying an empirical investigation to multiple case studies among Convention Bureaus. ADO represents a key device for the governance, metamanagement and marketing of a tourism destination. It performs as a catalyzer for tourism development and success of destinations facilitating; cooperation the among most prominent stakeholders, attracting tourist demand and resources, providing efficiency for organizing a destination. The study adopts a qualitative approach of benchmarking applying a multiple case study analysis to three relevant Convention Bureaus (Paris, Seattle and Catania). The paper contributes to the literature on destination management and marketing as well as proposes a few intriguing implications relevant to the actors committed to managing the destination.
Keywords: Anchor Development Organization, metamanagement, Convention Bureau, governance, benchmarking.