The Italian Film Commissions were born in the early 2000 based on the American model. Shortly after, in same cases they became highly professionalized, well organised and deeply rooted in their local areas, and with appropriate resources, as the Apulia Film Commission and the Film Commission Torino- Piemonte. Following seven years of actual inaction, since 2008 the Marche Film Commission finances short films, feature films, docufictions and fictions, thus attracting human and economic resources in the region. However, in comparison to the Apulia Film Commission and the Film Commission Torino-Piemonte, it does not have sufficient economic and human resources to fulfil its needs. So it is necessary to increase both of them in order to boost the productivity of the territory, draw new human and financial capital, create new direct and driven employment and develop territorial marketing campaigns, with an effective impact on tourism. At national level there is lack of a clear distribution of regional responsibilities and especially of an institutional control centre to develop the potential of such structures to their highest potential in terms of economic upturn and image for the whole area.