Well-being sustainability is a complex goal, demanding multi-trajectory and multilevel strategies, based on definition, sharing and respect of rules by all stakeholders and related to decision areas reflecting in sustainability results in economic, social, environmental and human aspects. Lacking rules, individuals pursue their own competitive advantages, neglecting effects on diverse capital stocks, in terms of sustainability. In a global dimension, Institutions are invested of giving rules in order to address, control and, in case, punish behaviors if adverse to sustainability rules.
Keywords: Economic sustainability, environmental sustainability, social sustainability, globalization, competitive advantages, international Institutions.