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Experience Machines
Author/s: Ned Rossiter, Soenke Zehle 
Year:  2014 Issue: 133 Language: English 
Pages:  22 Pg. 111-132 FullText PDF:  663 KB
DOI:  10.3280/SL2014-133008
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In an economy that sees labour and life inseparable from informational technologies, their metrics and modes of organization, what is at stake is not only the political economy of online networking but the very constitution of political subjectivity - the autonomy of affect. As new algorithmic assemblages generate data based on our real-time communicative practice, organizing is confronted with a new resource that is both social and technological. We have to develop our conceptual devices on the algorithmic terrain that both structures and sustains our communicative practices. Modulation, affect, mediation, constitution, composition, production of subjectivity: these are the routine processes of experience design that attempt to grasp what experience has become. Taking the experience of networks as a point of departure to build a vision of networked communication from the ground up, based on the parallelism of human and machinic agency and the attempts of new forms of governance to deny the inventiveness that comes with a relational sociality, we do not return to pessimism but attempt to define the stakes of communicative relation, i.e. experience. And as we engage in the work of cultural translation - of relating, for instance, the codes that drive the algorithmicization of our communicative practices, to the social codes that emerge across new cartographies of the political - we may already find our self on different terrain, ready to once again reinvent our relationships to the political.
Keywords: Algorithmic assemblages, governance, networking, political economy, communicative practices, technology

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Ned Rossiter, Soenke Zehle, Experience Machines in "SOCIOLOGIA DEL LAVORO " 133/2014, pp. 111-132, DOI:10.3280/SL2014-133008


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