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La dialettica del volontariato 2.0: produrre soggettività neoliberale attraverso Facebook
Journal Title: SOCIOLOGIA DEL LAVORO  
Author/s: Marco Briziarelli 
Year:  2014 Issue: 133 Language: English 
Pages:  12 Pg. 133-144 FullText PDF:  579 KB
DOI:  10.3280/SL2014-133009
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Based on an ethnographic study of Facebook’s Italian users, the present paper provides a reflection on a highly productive aspect of "free labour". It claims that the specific ideological ways in which the paradigm of free labour colonizes digital landscapes such as Facebook contributes to shape a neoliberally characterized subjectivity. Such consciousness would lead many users to rationalize their condition of unpaid workers through a process of moralization of Face-book practices. That is the dialectics of "voluntariat 2.0" a promise of social emancipation and the necessary condition for new forms exploitation; a hegemonic process that through the metaphor of social work, while freely generating content and capital for Facebook, is normatively propelled by (neo) liberal utopias.
Keywords: Free labor, Facebook, consciousness, hegemony, neoliberalism, welfare state

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Marco Briziarelli, La dialettica del volontariato 2.0: produrre soggettività neoliberale attraverso Facebook in "SOCIOLOGIA DEL LAVORO " 133/2014, pp. 133-144, DOI:10.3280/SL2014-133009

   

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