International movements demonstrated that online participation cannot be classified as a residual type of political involvement, nor in any other way, understated relationship with offline participation. Divided between normalization and mobilization theses, scientific studies converge giving significance to the opening of new spaces for political participation on the net. The research is on relationship among types of political participation and investigates Purple People - a movement born and grew on the web - able to impose its agenda to traditional media for a short time. Beyond the simplifiers interpretation frames of the press, the study of the political and socio demographic profile of a participants selection and the analysis of their media menu return a complex picture of the relationship between online and offline where more than caesura, one can see contiguity.
Keywords: Political participation, digital activism, Popolo Viola