The role of knowledge in productive and social life is changing dramatically. Indeed, a global market enables codified knowledge to be reproduced, transferred and mechanized at no cost, in real time. This possibility brings into play the low cost production of many emerging countries, blowing up the previous equilibrium of power. The countries of developed capitalism have major chances in this process, if they invest resources in creating a relevant basis of generative knowledge. It’s a serious challenge not only for businesses but also for workers and territories, who must learn to put together the abilities of making, saying and thinking.
Keywords: Codified knowledge, globalization, mechanization, generative knowledge, labor, territory