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Corporate social responsibility as a way of valorising diversity
Journal Title: SOCIOLOGIA DEL LAVORO  
Author/s: Letizia Materassi 
Year:  2014 Issue: 134 Language: Italian 
Pages:  16 Pg. 68-83 FullText PDF:  119 KB
DOI:  10.3280/SL2014-134004
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This article investigates how Corporate Social Responsibility (CSR) strategies are linked with diversity management. By analyzing 10 Italian projects of CSR, led by 10 enterprises in partnership with no profit organizations, it shows that the "social dimension" could be important not only for the company’s economic performance, but also for a wider "internal responsibility". From planning to implementation, from the partner’s choice to project management and evaluation, employers and employees together can be co-producers of CSR initiatives and share their own "selves" in order to share the company’s interests. As the research highlights, the connection between organizational and social "accounting strategies" calls into question the organisation’s communicative competence: attitude to share information, attention paid to communication processes, knowledge of both individuals and groups’ diversities are conditions to manage internal and external complexity. From this standpoint, diversity may represent the starting point for a company’s openness toward the social dimension, practiced by considering and stressing different internal needs.
Keywords: Corporate social responsibility, diversity management, nonprofit organisations, accountability, internal communication, governance

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Letizia Materassi, Corporate social responsibility as a way of valorising diversity in "SOCIOLOGIA DEL LAVORO " 134/2014, pp. 68-83, DOI:10.3280/SL2014-134004

   

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