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Smart life: from technology driven to market pull development
Author/s: Angelo Di Gregorio, Laura Gavinelli, Francesca Montagnini 
Year:  2014 Issue: Language: Italian 
Pages:  28 Pg. 13-40 FullText PDF:  132 KB
DOI:  10.3280/MC2014-002002
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Smart has recently entered our everyday language to refer to the wide range of changes, both in our lives and in market dynamics, due to the technological revolution. However, a shared and clear interpretation of what smart is and the relationship among smart - and smart life - technology and market orientation, is still lacking. The here presented research aims at pointing out and exploring, with a qualitative approach, a first set of emerging interpretations (and implications) related to smart and smart life in both companies’ and consumers’ perceptions.
Keywords: Smart, smart life, enabling technology, quality of life, in-depth interviews, focus groups

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Angelo Di Gregorio, Laura Gavinelli, Francesca Montagnini, Smart life: from technology driven to market pull development in "MERCATI E COMPETITIVITÀ" 2/2014, pp. 13-40, DOI:10.3280/MC2014-002002


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