Trends in middle class as a driver for strategic marketing
Titolo Rivista: MERCATI E COMPETITIVITÀ 
Autori/Curatori: Tamer Cavusgil, Simone Guercini 
Anno di pubblicazione:  2014 Fascicolo: Lingua: Italiano 
Numero pagine:  4 P. 7-10 Dimensione file:  51 KB
DOI:  10.3280/MC2014-003001
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  1. Simone Guercini, Gabi Dei Ottati, Loretta Baldassar, Graeme Johanson, Native and Immigrant Entrepreneurship pp. 7 (ISBN:978-3-319-44110-8)
  2. Simone Guercini, Andrea Runfola, How western marketers respond to the new middle class in emerging market cities: The case of Italian fashion marketers in International Business Review /2016 pp. 691, DOI: 10.1016/j.ibusrev.2015.10.003
  3. Tülin Ural, Betül BALIKÇIOĞLU, Oğuz OYPAN, AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS in Uluslararası İktisadi ve İdari İncelemeler Dergisi /2020 pp. , DOI: 10.18092/ulikidince.567924
  4. Mehmet Mithat Uner, Aybegum Gungordu, The new middle class in Turkey: A qualitative study in a dynamic economy in International Business Review /2016 pp. 668, DOI: 10.1016/j.ibusrev.2015.11.002
  5. Simone Guercini, Andrea Runfola, Developing fashion retail operations to growth in emerging markets in Journal of Global Fashion Marketing /2019 pp. 145, DOI: 10.1080/20932685.2019.1573696

Tamer Cavusgil, Simone Guercini, in "MERCATI E COMPETITIVITÀ" 3/2014, pp. 7-10, DOI:10.3280/MC2014-003001

   

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