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The knowledge-based internationalization of italian fashion firms. The chinese market experience
Journal Title: ESPERIENZE D'IMPRESA 
Author/s: Mario Testa, Vittoria Marino, Gerardino Metallo, Bernardino Quattociocchi, Salvatore Esposito De Falco 
Year:  2014 Issue: Language: English 
Pages:  12 Pg. 29-40 FullText PDF:  151 KB
DOI:  10.3280/EI2014-001002
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Le difficoltà legate alle differenti culture nazionali, nell’ambito delle alleanze strategiche con operatori cinesi, possono rappresentare un ostacolo al raggiungimento degli obiettivi di impresa. Il presente articolo analizza e valuta gli eventi critici percepiti da sette dei più importanti brand del tessile-abbigliamento campano, nel processo di internazionalizzazione verso il mercato cinese. La ricerca esplorativa, muovendo da un approccio knowledge-based, si propone di analizzare le modalità attraverso noi sono stati gestiti gli incidenti critici, durante il processo di internazionalizzazione.
Keywords: Mercato cinese, critical incident technique, imprese italiane del tessileabbigliamento.

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Mario Testa, Vittoria Marino, Gerardino Metallo, Bernardino Quattociocchi, Salvatore Esposito De Falco, in "ESPERIENZE D'IMPRESA" 1/2014, pp. 29-40, DOI:10.3280/EI2014-001002

   

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