In recent years the Italian public communication has gone through a period of great ferment that involved regulations, tools and technologies, skills and expertise. The article focuses on the development of public communication 14 years after the law 150/2000, in order to identify new challenges and solicitations.The article focuses on development of communication of public administration and the many professional competence it created and highlights the need to develop reflexivity and high awareness in communicative acting, more and more called upon to combine trasparence, visibility and accountability.
Keywords: Communication, new technologies; public communication act; communication skills; Public Administration; organizational change