Since their inception, digital media inspired a great potential in both school education and professional training. Today, Millennial kids are exposed to internet and video games since early childhood: and while they use them with great confidence, it’s still a "consumption" of messaging and entertainment services. However, it is possible to tackle the medium towards a smarter and more creative approach: which combines the emotional strength of cinematic storytelling, the presence and immersion of virtual reality, and the intense interaction of video games. Purpose of this paper is to briefly highlight the context of current techniques, technologies, strategies and practices in the creation of immersive multi-sensorial experiences, for both educational and training applications. The paper also analyzes the new jobs needed in the labour market in order to develop immersive contents, and how the Immersive Labs project by the Digital World Foundation, Rome, is tackling the challenge to stimulate youth towards new career opportunities in this pioneering field.
Keywords: Virtual reality, augmented reality, mixed reality, holographic projections, immersive learning, interactive storytelling, serious games, gamification, cognitive neurosciences, business simulation