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Second-hand shopping. analisi delle motivazioni d’acquisto e implicazioni per la distribuzione
Titolo Rivista: MERCATI E COMPETITIVITÀ 
Autori/Curatori: Marco Galvagno, Sonia C. Giaccone 
Anno di pubblicazione:  2015 Fascicolo: 1 Lingua: Italiano 
Numero pagine:  25 P. 123-147 Dimensione file:  148 KB
DOI:  10.3280/MC2015-001007
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


Lo studio propone l’analisi delle motivazioni d’acquisto di prodotti di seconda mano ed individua alcuni segmenti di domanda. Specificamente, si individuano quattro motivazioni principali (la motivazione edonistica, quella critica, quella basata sul collezionismo, quella economica) e tre gruppi di acquirenti: critici non gaudenti, edonisti occasionali e collezionisti incuranti. I risultati ottenuti da un lato confermano gli studi precedenti, dall’altro fanno emergere alcune motivazioni solo in parte considerate in letteratura come quella critica o quella basata sul collezionismo. Dal punto di vista del retail, si evidenzia come il fenomeno dell’usato non debba essere considerato una moda passeggera, bensì un mercato florido ed in espansione, che può modificare le dinamiche competitive di alcune imprese commerciali.


Keywords: Seconda mano, usato, canali distributivi, segmentazione, collezionismo, consumo critico.

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Marco Galvagno, Sonia C. Giaccone, in "MERCATI E COMPETITIVITÀ" 1/2015, pp. 123-147, DOI:10.3280/MC2015-001007

   

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