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The birth of the adman
Author/s: Irene Di Jorio 
Year:  2014 Issue: 66 Language: Italian 
Pages:  28 Pg. 89-116 FullText PDF:  265 KB
DOI:  10.3280/SPC2014-066005
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Historical literature often refers to the name of Emilio Grego, the author of a famous book on Italian propaganda about war loans published in 1918. Grego is considered as a pioneer of "scientific" advertising. The article retraces the career, the sources of inspiration and the theoretical production of this Italian adman. By focusing on his professional and intellectual journey, this analysis offers new paths to study the emergence of advertising as a profession and the relations between advertising and propaganda techniques in interwar Italy.

Irene Di Jorio, The birth of the adman in "STORIA E PROBLEMI CONTEMPORANEI" 66/2014, pp. 89-116, DOI:10.3280/SPC2014-066005


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