Clicca qui per scaricare

A re-conceptualization of port supply chain management according to the service dominant logic perspective: a case study approach
Autori/Curatori: Orlando Troisi, Carmela Tuccillo 
Anno di pubblicazione:  2014 Fascicolo: Lingua: Italiano 
Numero pagine:  18 P. 33-50 Dimensione file:  160 KB
DOI:  10.3280/EI2014-002003
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 

The increasing role of ports in the whole logistics system invites a more detailed examination of port supply chain management (Christopher, 1992; Meersman and Van de Voorde, 1996; Coyle et al., 2003; De Martino and Morvillo, 2009). The purpose of this paper is to provide a new perspective on port supply chain management according to the Service Dominant logic (S-D logic) perspective (Lusch et al., 2010; Lusch, 2011). Thus, the concepts of service, value co-creation, value propositions, operant resources, networks, service ecosystems and information technology are explored through a case study approach. A systematic analysis of the current supply chain (SCM) and port-related literature is carried out through the lens of the value co-creation process (actors, resources, actions for practice/service development and value). Drawing from the Service Dominant Logic perspective (Vargo and Lusch, 2008; Vargo, 2008; Gummesson et al., 2010) and the Service Science, this paper offers a more complete understanding of SCM in an innovative way which potentially lead to co-create value. The study takes a qualitative approach adopting a case study (Yin, 2003) to understand and explain the role of S-D Logic in the conceptualization of port supply chain management. The adoption of S-D logic perspective to port supply chain management enables identifying a system of value co-creation and competitiveness development, individualized according to the key stakeholders involved and the purpose it is created for. As this paper demonstrates, the port supply chain is re-conceptualized as a network of service systems each representing distinct (mostly operant) resource according to the service-dominant logic perspective (Lusch and Vargo, 2006). Hence, the main practical implication of this paper is the definition of a value co-creation process as a suitable perspective to develop ports’ competitiveness. The use of the model of S-D logic enables to design a comprehensive framework which allows planning the creation of competitive supply chains. The study represents a first attempt to analyse relations between port supply chain management according to the S-D logic perspective. This enables a more rigorous and comprehensive approach to understand ports’ competitiveness development.

Keywords: S-D logic, service science, port supply chain management, ports’ competitiveness.

  1. Bichou K., Gray R. (2004). A logistics and supply chain management approach to port performance measurement. Maritime Policy and Management, 31, 1: 47-67,, DOI: 10.1080/0308883032000174454
  2. Carbone V., De Martino M. (2003). The changing role of ports in supply-chain management: an empirical analysis. Maritime Policy and Management, 30, 4: 305-320,, DOI: 10.1080/0308883032000145618
  3. Carter J.R., Ferrin B.G. (1995). The impact of transportation costs on supply chain management. Journal of Business Logistics, 16, 1: 189-212.
  4. Capunzo M., Polese F., Boccia G., Carrubbo L., Clarizia F., De Caro F. (2013). Advances in service research for the understanding and the management of service in healthcare networks, paper presented at the Naples Forum on Service, 18, 21.
  5. Christopher M. (1992). Logistics and Supply Chain Management – Strategies for reducing Cost and Improving Service. Financial times. London: Professional Ltd.
  6. Coyle J.J., Bardi E.J., Langley C.J. (2003). The management of business logistics: A supply chain perspective. Mason.
  7. De Martino M., Morvillo A. (2008). Activities, resources and inter-organizational relationships: key factors in port competitiveness. Maritime Policy and Management, 35, 6: 571-589,, DOI: 10.1080/03088830802469477
  8. De Martino M., Morvillo A. (2009). A new framework for port competitiveness: the network approach. Research in Transport and Logistics, 79.
  9. De Martino M., Marasco A., Morvillo A. (2011). Supply chain integration and port competitiveness: A network approach. Supply Chain Innovation for Competing in Highly Dynamic Markets: Challenges and Solutions, 62.
  10. Esposito De Falco S. (2014). La corporate governance per il governo dell’impresa. Milano: McGraw-Hill, 1-469. Esposito De Falco S., Renzi A (2015). Entrepreneurship, Innovation and Risk. Special Issue of Entrepreneurship Research Journal, July 2015, 5, 3.
  11. Fayolle A. (2004). À la recherchè du Coeur de l’entrepreneuriat: vers une nouvelle vision du domaine. Revue Internationale P.M.E., 17, 1: 101-21,, DOI: 10.7202/1008453ar
  12. Golinelli G.M. (2010). Viable Systems Approach (VSA) Governing Business Dynamics. Milan: Wolters Kluwer Italia Srl.
  13. Gummesson E., Lusch R.F., Vargo S.L. (2010). Transitioning from service management to service-dominant logic: observations and recommendations. International Journal of Quality and Service Sciences, 2, 1: 8-22,, DOI: 10.1108/17566691011026577
  14. Humphreys A., Grayson K. (2008). The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co production, Co creation and Prosumption. Sociology Compass, 2, 3: 963-980,, DOI: 10.1111/j.1751-9020.2008.00112.x
  15. Lusch R.F., Vargo S.L. (2006). Service-dominant logic: reactions, reflections and refinements. Marketing theory, 6, 3: 281-288,, DOI: 10.1177/1470593106066781
  16. Lusch R.F. (2011). Reframing supply chain management: a service dominant logic perspective. Journal of Supply Chain Management, 47, 1: 14-18,, DOI: 10.1111/j.1745-493X.2010.03211.x
  17. Maglio P.P., Vargo S.L., Caswell N., Spohrer J. (2009). The service system is the basic abstraction of service science. Information Systems and e-business Management, 7, 4: 395-406,, DOI: 10.1007/s10257-008-0105-1
  18. Meersman H., Van de Voorde E. (1996). “Cooperation and strategic alliances in the maritime sector and port industry. In NAV & HSMV Conference Proceedings 2001, Sorrento 2001, 18-21 March.
  19. Metallo G., Cuomo M.T., Festa G. (2007). Relationship Management in the Business of quality and communication. Journal of Total Quality Management & Business Excellence, 18, 1-2,, DOI: 10.1080/14783360601051859
  20. Paixao A.C., Marlow P.B. (2003). Fourth generation ports – a question of agility?. International Journal of Physical Distribution and Materials Management, 33, 4: 355-376,, DOI: 10.1108/09600030310478810
  21. Ramaswamy V. (2009). Leading the transformation to co-creation of value. Strategy & Leadership, 37, 2: 32-37,, DOI: 10.1108/10878570910941208
  22. Ryan B., Scapens R., Theobald, M. (2002). Research Method and Methodology in Finance and Accounting, 2nd ed. London: Thomson.
  23. Robinson R. (2002). Ports as elements in value-driven chain systems: the new paradigm. Maritime Policy and Management, 29, 3: 21-40,, DOI: 10.1080/03088830210132623
  24. Tongzon J., Chang Y.T., Lee S.Y. (2009). How supply chain oriented is the port sector?. International Journal of Production Economics, 122: 21-34,, DOI: 10.1016/j.ijpe.2009.03.017
  25. Vargo S.L. (2008). Customer Integration and Value Creation: Paradigmatic Traps and Perspectives. Journal of Service Research, 11, 2: 211-215,, DOI: 10.1177/1094670508324260
  26. Vargo S.L., Lusch R.F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68, 1: 1-17,, DOI: 10.1509/jmkg.
  27. Vargo S.L., Lusch R.F., Morgan F.W. (2006). Historical perspectives on service-dominant logic. The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. ME Sharpe, Armonk, NY, 29-42. Vargo S.L., Lusch R.F. (2008). Service-dominant logic: continuing the evolution. Journal
  28. of the Academy of marketing Science, 36, 1: 1-10,, DOI: 10.1007/s11747-007-0069-6
  29. Vargo S.L., Maglio P.P., Akaka M.A. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, 26, 3: 145-152,, DOI: 10.1016/j.emj.2008.04.003
  30. Vargo S.L., Lusch R.F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36: 1-10.
  31. Lusch R.F., Vargo S.L., Tanniru M. (2010). Service, value networks and learning. Journal of the Academy of Marketing Science, 38, 1: 19-31,, DOI: 10.1007/s11747-008-0131-z
  32. Vargo S.L. (2008). Customer Integration and Value Creation: Paradigmatic Traps and Perspectives. Journal of Service Research, 11, 2: 211-215,, DOI: 10.1177/1094670508324260
  33. Vargo S.L., Maglio P.P., Akaka M.A. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, 26, 3: 145-152,, DOI: 10.1016/j.emj.2008.04.003
  34. Yin R.K. (2003). Case Study Research: Design and Methods, 2nd ed., Sage Publications, Thousand Oaks, CA.

  1. María Crespo Garrido, Mara Grimaldi, Gennaro Maione, Massimiliano Vesci, Inside Out: Organizations as Service Systems Equipped with Relational Boundaries in Systems /2017 pp. 36, DOI: 10.3390/systems5020036
  2. Kaoutar Douaioui, Mouhsene Fri, Charif Mabrouki, El Alami Semma, 2018 4th International Conference on Logistics Operations Management (GOL) pp. 1 (DOI:10.1109/GOL.2018.8378099)
  3. The Re-Conceptualization of the Port Supply Chain as a Smart Port Service System: The Case of the Port of Salerno in Systems /2017 pp. 35, DOI: 10.3390/systems5020035

Orlando Troisi, Carmela Tuccillo, in "ESPERIENZE D'IMPRESA" 2/2014, pp. 33-50, DOI:10.3280/EI2014-002003


FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche