Indagine sulla comunicazione della responsabilità sociale delle società quotate italiane

Titolo Rivista MERCATI E COMPETITIVITÀ
Autori/Curatori Brunella Arru
Anno di pubblicazione 2015 Fascicolo 2015/4 Lingua Italiano
Numero pagine 32 P. 15-46 Dimensione file 154 KB
DOI 10.3280/MC2015-004002
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FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

La rendicontazione della Responsabilità Sociale delle Imprese (CSR) è diventato un argomento sempre più rilevante nel mondo accademico, degli affari e del governo. Questo crescente interesse è stato recentemente rivolto alle modalità adottate dalle imprese per la comunicazione delle loro attività di CSR. Scopo dello studio è analizzare i report di sostenibilità delle maggiori aziende italiane. Dopo una revisione della letteratura sui principali contributi in merito alla CSR disclosure, attraverso l’utilizzo della content analysis, sono stati analizzati i CSR topic, l’estensione della comunicazione ed i tipi di comunicazione. Infine, dopo aver presentato e discusso i risultati empirici, si evidenziano le principali implicazioni, limiti e possibili future ricerche.;

Keywords:Responsabilità sociale, comunicazione d’impresa, CSR report, content analysis, teoria della legittimità, teoria dell’accountability.

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Brunella Arru, Indagine sulla comunicazione della responsabilità sociale delle società quotate italiane in "MERCATI E COMPETITIVITÀ" 4/2015, pp 15-46, DOI: 10.3280/MC2015-004002