The ecomuseum is a place of relations, cooperation between citizens and institutions, for the preservation, and promotion of cultural, material, and immaterial heritage. The concept takes on a different meaning depending on the context in which it is inserted. The paper examines the boundaries of the definition of the term Ecomuseum, it identifies the constitutive elements, and investigates the marketing and fundraising behavior in US Ecomuseums, for supporting the competitive advantage. The paper presents a Cluster Analysis.
Keywords: Ecomuseum, definition, marketing, fundraising, cluster analysis.