The work is part of the debate on the use and implementation of Web 2.0 and the requirements in the areas of strategic planning for SMEs, in terms of resources and organizational skills, to build a successful business model. The purpose is to provide empirical support, in studies of strategic management Web2.0 era, through a case study which is a best practice OnWeb started in Umbria. The case is the result of integrated actions to realize your business presence on the web through the use of resources in the area. The paper has a cognitive-exploratory purposes and uses methods of qualitative research. The key to the proposal through empirical research combines two perspectives: resources and expertise and business model innovation.
Keywords: Resources and skills, web 2.0, business model innovation, case study, social networking, competitive positioning.