The Welfare Company was established to support social needs deriving from the permanent crisis of the last years. This chapter describes a situation in which a second welfare is the main topic, the first two paragraphs present an excellent case history. Merck Serono’s case is about a research intervention on well-being in the workplace with substantial participation from people acting in focus-groups and making proposals. The company reacted by listening closely to people’s suggestions and offered the opportunity to participate in a workshop on positive change and a well-being help desk. The second case history is about a diversity intervention for women returning from maternity leave, in order to reinforce the new double role (mother/worker) and to motivate a network and train managers to welcome them through a role consultancy process. Lastly, there is a panel of different companies presenting a large list of welfare strategies for people, including families, as well as wealth, free time and time-saving services.