Branding in the digital era

Titolo Rivista MERCATI & COMPETITIVITÀ
Autori/Curatori Maria Vernuccio, Tiziano Vescovi
Anno di pubblicazione 2016 Fascicolo 2016/4 Lingua Inglese
Numero pagine 8 P. 15-22 Dimensione file 58 KB
DOI 10.3280/MC2016-004002
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Maria Vernuccio, Tiziano Vescovi, Branding in the digital era in "MERCATI & COMPETITIVITÀ" 4/2016, pp 15-22, DOI: 10.3280/MC2016-004002