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Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents
Author/s: Matteo Corciolani, Giacomo Gistri, Stefano Pace 
Year:  2016 Issue: Language: English 
Pages:  22 Pg. 43-64 FullText PDF:  97 KB
DOI:  10.3280/MC2016-004004
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Keywords: Branding, crisis management, social media, content analysis, palm oil.

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Matteo Corciolani, Giacomo Gistri, Stefano Pace, in "MERCATI & COMPETITIVITÀ" 4/2016, pp. 43-64, DOI:10.3280/MC2016-004004


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