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Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case
Author/s: Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei 
Year:  2016 Issue: Language: English 
Pages:  20 Pg. 65-84 FullText PDF:  185 KB
DOI:  10.3280/MC2016-004005
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Keywords: Digital Branding, Corporate Reputation, Brand Image, Crisis Management, Social Network, Digital Investigation

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Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei, in "MERCATI & COMPETITIVITÀ" 4/2016, pp. 65-84, DOI:10.3280/MC2016-004005


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