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Brand consistent behavior of employees on social media: the role of social media governance and policies
Author/s: Alessandra Mazzei, Alfonsa Butera 
Year:  2016 Issue: Language: English 
Pages:  22 Pg. 85-106 FullText PDF:  140 KB
DOI:  10.3280/MC2016-004006
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Keywords: Employee brand consistent behaviour, social media policy, social media governance, authenticity, enabling, internal branding

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Alessandra Mazzei, Alfonsa Butera, in "MERCATI & COMPETITIVITÀ" 4/2016, pp. 85-106, DOI:10.3280/MC2016-004006


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