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Integrating stakeholders’ perspectives to develop tourism business strategies: the case study of a wine route
Autori/Curatori: Giuseppina Carrà, Mariagiulia Mariani, Ivana Radic, Iuri Peri 
Anno di pubblicazione:  2016 Fascicolo: 2  Lingua: Inglese 
Numero pagine:  14 P. 173-186 Dimensione file:  215 KB
DOI:  10.3280/RISS2016-002015
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The authors analyze stakeholders’ perspective in tourism development of the Etna Wine Route, considering a wider set of organisations having an interest in the destination management and development and enhancement of the local tourism. The effective management for wine tourism development is the stakeholder involvement in generating ideas for products and services. A broader assessment of the EWR as a tourist destination helped an effective interaction of various stakeholders through co-ordination and consultation mechanisms, leading to a tourism development plan. The case study provides important insights for destination management integrating stakeholders’ perspective. For this purpose, the Strategic Orientation Round (SOR), integrated in the SWOT analysis, was implemented, a qualitative approach, aiming to create awareness and promote action as prioritized by stakeholders’, through interviews and working groups.

Gli autori esaminano il punto di vista degli stakeholder nello sviluppo turistico della Strada del vino dell’Etna, considerando un set più ampio di organizzazioni interessate alla gestione dell’area come destinazione turistica e al potenziamento del turismo locale. Il requisito fondamentale di una gestione efficace per lo sviluppo del turismo del vino è il coinvolgimento degli stakeholder nel generare nuove idee riguardo ai prodotti e ai servizi. La valutazione allargata della Strada del vino dell’Etna come destinazione turistica ha agevolato l’interazione dei vari stakeholders attraverso meccanismi di coordinamento e di consultazione, allo scopo di definire un piano di sviluppo turistico, fornendo interessanti elementi di approfondimento a questo riguardo. A tale scopo, è stata implementata la Strategic Orientation Round (SOR) analysis, un approccio qualitativo, con il fine di accrescere la consapevolezza e promuovere azioni secondo le priorità individuate dagli stakeholder, attraverso interviste e gruppi di lavoro.
Keywords: Stakeholder, tourism business, strada del vino.

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Giuseppina Carrà, Mariagiulia Mariani, Ivana Radic, Iuri Peri, Integrare le prospettive degli stakeholder per sviluppare strategie nelle attività turistiche: il caso di una strada del vino in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2016, pp. 173-186, DOI:10.3280/RISS2016-002015


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