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Un intervento di messaggistica istantanea per la promozione del monitoraggio del consumo di frutta e verdura
Titolo Rivista: PSICOLOGIA DELLA SALUTE 
Autori/Curatori: Daniela Caso, Valentina Carfora 
Anno di pubblicazione:  2017 Fascicolo: Lingua: Italiano 
Numero pagine:  15 P. 97-111 Dimensione file:  223 KB
DOI:  10.3280/PDS2017-001005
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La Teoria del Comportamento Pianificato (TPB ? Ajzen, 1991) è stata ampliamente applicata alla spiegazione del consumo di frutta e verdura. Lo scopo di questo studio pilota è stato quello di verificare l’applicabilità del modello TPB alla valutazione di un intervento di promozione di un adeguato consumo di frutta e verdura, tramite l’invio di messaggi giornalieri che incentivino i partecipanti a monitorare il loro consumo quotidiano. I partecipanti (N=116 studenti universitari; 30 M, 86 F; età media=22,91 anni, D.S.=8,33) hanno preso parte ad un disegno di ricerca che prevedeva la manipolazione della variabile "messaggi vs assenza di messaggi". Come ipotizzato, a seguito dell’intervento il gruppo sperimentale (che ha ricevuto i messaggi giornalieri), confrontato con il gruppo di controllo (che non ha ricevuto messaggi), ha incrementato l’assunzione di frutta e verdura. Inoltre, il ruolo di mediazione dell’intenzione tra le condizioni sperimentali e il cambiamento comportamentale ha confermato il potere predittivo della TPB, la quale considera la pianificazione intenzionale come antecedente cognitivo del comportamento. Se pur nei limiti di uno studio pilota, i risultati ottenuti potranno essere utilizzati a supporto di nuove strategie di promozione della salute alimentare che utilizzino un canale di comunicazione (la messaggistica istantanea) più contestualizzato rispetto alle abitudini delle nuove generazioni.


Keywords: Teoria del Comportamento Pianificato, messaggistica istantanea, promozione del consumo di frutta e verdura

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  1. V. Carfora, D. Caso, P. Sparks, M. Conner, Moderating effects of pro-environmental self-identity on pro-environmental intentions and behaviour: A multi-behaviour study in Journal of Environmental Psychology /2017 pp. 92, DOI: 10.1016/j.jenvp.2017.07.001
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  5. Valentina Carfora, Daniela Caso, Francesco Palumbo, Mark Conner, Promoting water intake. The persuasiveness of a messaging intervention based on anticipated negative affective reactions and self-monitoring in Appetite /2018 pp. 236, DOI: 10.1016/j.appet.2018.08.017

Daniela Caso, Valentina Carfora, in "PSICOLOGIA DELLA SALUTE" 1/2017, pp. 97-111, DOI:10.3280/PDS2017-001005

   

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