The work-family balance (WFB) topic is increasingly linked to the human resource management (HRM) issue, because it is thought that the WFB practices increase and improve the productivity and the performance of workers and firms.. The paper shows the main outcomes from a research conducted upon five firms in the Veneto region. The research aim is to investigate the reasons for which the company invests in WFB practices. The emerged outcomes, from thirty-eight in-depth interviews to workers and managers, show that the WFB tools and practices support the formation of care, responsibility and availability attitudes and behaviours. These social and human factors allow companies to deal and compete in the unpredictable global economy. So, the value added for company should be explored among intangible and not-economic dimensions.
Keywords: Care; Human Resource Management; Productivity; Value Added; Work-Family Balance