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Alla ricerca dell’internazionalizzazione precoce e rapida fra le PMI italiane: uno studio esplorativo
Titolo Rivista: ECONOMIA E SOCIETÀ REGIONALE  
Autori/Curatori: Rubina Romanello 
Anno di pubblicazione:  2017 Fascicolo: Lingua: Italiano 
Numero pagine:  23 P. 99-121 Dimensione file:  405 KB
DOI:  10.3280/ES2017-001008
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


Verso la fine degli anni Ottanta, alcuni accademici hanno notato l’esistenza di imprese capaci di iniziare le attività internazionali pochi anni dopo la loro fondazione e, allo stesso tempo, di accrescere la propria presenza all’estero rapidamente, le cosiddette imprese born global. Queste caratteristiche peculiari hanno stimolato un crescente interesse, sia a livello accademico che istituzionale, nei confronti delle imprese che internazionalizzano in maniera precoce e rapida mettendole in risalto come imprese di successo nel panorama internazionale. La letteratura ha approfondito vari aspetti legati alla nascita e alla crescita di queste imprese, esplorandone maggiormente la fase di prima espansione. L’articolo esamina il tema dell’internazionalizzazione precoce e rapida in un campione di piccole e medie imprese di Friuli Venezia Giulia, Emilia Romagna e Veneto. Fra i vari aspetti evidenziati dall’analisi emerge, in particolare, il fatto che le imprese che raggiungono performance migliori tendono ad avere fondatori con esperienza internazionale, a sviluppare capacità di marketing specificamente rivolte ai mercati internazionali e a dimostrare un approccio iniziale molto aggressivo nei confronti dell’export.


Keywords: Determinanti, performance, internazionalizzazione precoce e rapida, Pmi esportatrici

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Rubina Romanello, in "ECONOMIA E SOCIETÀ REGIONALE " 1/2017, pp. 99-121, DOI:10.3280/ES2017-001008

   

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