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L’utilizzo delle Evocazioni gerarchizzate nella SWOT analysis. Una proposta di metodo misto per la valutazione degli interventi educativi
Titolo Rivista: RIV Rassegna Italiana di Valutazione 
Autori/Curatori: Roberto Fasanelli, Alessia Tuselli, Ida Galli 
Anno di pubblicazione:  2016 Fascicolo: 66 Lingua: Italiano 
Numero pagine:  27 P. 76-102 Dimensione file:  640 KB
DOI:  10.3280/RIV2016-066006
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


The overall objective of this study is to improve the usability of the SWOT analysis. The ultimate goal is to create a procedure that can overcome its limitations by integrating it with the Hierarchised evocations technique. Specifically, respondents will be asked to express themselves in three different steps: 1. freely associating five words to each of the factors (strengths, weaknesses, opportunities, threats) 2. verbally justifying the choice of each of the evoked terms; 3. classifying them according to the importance attributed. The output is a body of items treatable qualitatively and two quantitative indicators for each associated element: its frequency of appearance and the score of importance accorded to it. The intersection of these criteria, by using a similarity analysis and cognitive salience index, will identify weight, role and interdependence in respondents cognitions about each SWOT’s factor.


Keywords: SWOT Analysis; Hierarchised Evocations; Similarity Analysis; Graph Theory; Cognitive Salience Index; Mixed Methods.

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Roberto Fasanelli, Alessia Tuselli, Ida Galli, in "RIV Rassegna Italiana di Valutazione" 66/2016, pp. 76-102, DOI:10.3280/RIV2016-066006

   

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