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The use of Hierarchised evocations in the SWOT analysis. A proposal for a mixed method evaluation of educational interventions
Journal Title: RIV Rassegna Italiana di Valutazione 
Author/s: Roberto Fasanelli, Alessia Tuselli, Ida Galli 
Year:  2016 Issue: 66 Language: Italian 
Pages:  27 Pg. 76-102 FullText PDF:  640 KB
DOI:  10.3280/RIV2016-066006
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The overall objective of this study is to improve the usability of the SWOT analysis. The ultimate goal is to create a procedure that can overcome its limitations by integrating it with the Hierarchised evocations technique. Specifically, respondents will be asked to express themselves in three different steps: 1. freely associating five words to each of the factors (strengths, weaknesses, opportunities, threats) 2. verbally justifying the choice of each of the evoked terms; 3. classifying them according to the importance attributed. The output is a body of items treatable qualitatively and two quantitative indicators for each associated element: its frequency of appearance and the score of importance accorded to it. The intersection of these criteria, by using a similarity analysis and cognitive salience index, will identify weight, role and interdependence in respondents cognitions about each SWOT’s factor.
Keywords: SWOT Analysis; Hierarchised Evocations; Similarity Analysis; Graph Theory; Cognitive Salience Index; Mixed Methods.

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Roberto Fasanelli, Alessia Tuselli, Ida Galli, The use of Hierarchised evocations in the SWOT analysis. A proposal for a mixed method evaluation of educational interventions in "RIV Rassegna Italiana di Valutazione" 66/2016, pp. 76-102, DOI:10.3280/RIV2016-066006


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