E-commerce, along with the strong growth, has highlighted significant innovations on the organizational and technological front but also a worrying mismatch between demand and supply of new skills. The required innovations, which concern the management of the ecommerce platform, information, marketing & sales and logistics, engage the entire organization by changing its orientation, operational processes, and relationships that it creates with the environment. The effects on professional requirements are of utmost importance and concern both the new managerial skills to guide the digital transformation and the specialized technical skills. This evolution calls into question the entire vocational education and training system that is now urged to integrate technical and humanistic knowledge. Investment in culture as a driving force for innovation also becomes important in coping with the growing polarization of skills, i.e. the wider gap between "high skills", technical and managerial, and "low-skills", manual and unqualified work, as well as the critical issues of redistribution of labour and income that technology brings along.
Keywords: E-Commerce, Innovation, Digitization, Skills, Education and Vocational Training
Jel Code: L81, J24, O33