Clicca qui per scaricare

What communication for the mining industry? Some critical considerations in the italian context
Titolo Rivista: ESPERIENZE D'IMPRESA 
Autori/Curatori: Francesca Ceruti, Angelo Di Gregorio, Laura Gavinelli 
Anno di pubblicazione:  2016 Fascicolo: Lingua: Inglese 
Numero pagine:  18 P. 23-40 Dimensione file:  211 KB
DOI:  10.3280/EI2016-001002
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


The aim of this article is to analyze the approach to corporate communication in Italian mining industry, where product differentiation arises largely from the aspects of the relationship between manufacturer and customer and where the strong environmental impact of mining activities makes communication with the diverse stakeholders crucial. The paper presents the results of a CAWI questionnaire distributed to 658 enterprises, with a redemption rate of 12.2%. Data were processed with univariate and multivariate statistical techniques (PCA). The results show that the approach of mining enterprises to communication is still traditional and that although a specific area of communication is well established (product communication), there is still much to be done on corporate communication as well as on audiences that are not only business customers (citizens, institutions, administrators, associations).


Keywords: Corporate communication, mining industry, Italy, PCA.

  1. Alvarez S. and Barney J. (2004). Organizing rent generation and appropriation: toward a theory of the entrepreneurial firm. Journal of Business Venturing, 19: 621-635.
  2. Bartlett M.S. (1950). Tests of significance in factor analysis. British Journal of Psychology, Statistical Section, June, 3: 77-85.
  3. Berman S., Wids A., Kotha S., and Jones T. (1999). Does stakeholder orientation matter? The relationship between stakeholder management models and firm financial performance. Academy of Management Journal, 42: 488-506.
  4. Burns P. (2005). Corporate entrepreneurship: building an entrepreneurial organization. Basingstoke: Palgrave MacMillan.
  5. Carroll A.B. (1979). A three dimensional model of corporate social performance. Academy of Management Review, 4(4): 497-505.
  6. Carroll A.B. (1996). Business and society: ethics and stakeholder management (3rd ed.). Cincinnati, Ohio: South-Western College Publishing.
  7. Ceccanti G. (1966). Gli scambi d’impresa. Pisa: Cursi.
  8. Cornelissen J. (2008). Corporate communication. A guide to theory and practice. London: Sage.
  9. Cornelissen J., and Elving W.J.L. (2003). Managing corporate identity: an integrative framework of dimensions and determinants. Corporate Communications: An International Journal, 8(2): 114-120.
  10. Dolphin P., and Fan Y. (2000). Is corporate communication a strategic function? Management Decision, 38(2): 99-107.
  11. Fiocca R. (2002). Relazioni, valore e comunicazione d’impresa. La comunicazione integrata nell’economia delle imprese. Milano: EGEA.
  12. Fiocca R., Marino A., and Testori M. (2007). Brand Management. Milano: Etas.
  13. Freeman R.E. (1984). Strategic management: a stakeholder approach. Boston: Pitman.
  14. Golinelli G.M. (2011). L’approccio sistemico vitale ASV. al governo dell’impresa. Verso la scientificazione dell’azione di governo (vol. II). Padova: Cedam.
  15. Grandien C., and Jahansson C. (2010). Institutionalization of communication management. A theoretical framework. Corporate Communication: an International
  16. Journal, 17(2): 209-227. Grey E.R., and Balmer J.M.T. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5): 695-702.
  17. Grunig J.E., and Grunig L.A. (2006). Characteristics of excellent communication. In: Gillis T.A. (ed.). The IABC handbook of organizational communication. San Francisco: Jossey-Bass.
  18. Guatri L. (1991). La teoria di creazione del valore. Milano: EGEA.
  19. Hakansson H., and Snehota I. (1989). No business is an island. Scandinavian Journal of Management, 5(3): 187-200.
  20. Hallahan K., Holtzhausen D., Van Ruler B, Vercic D., and Sriramesh K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1): 3-35.
  21. Invernizzi E. (2012). La comunicazione strategica per lo sviluppo organizzativo e imprenditoriale. Sinergie, 88: 3-14.
  22. Invernizzi E., and Romenti S. (2011). Strategic communication and decision-making processes. Toward the communication oriented organization. Academicus – International Scientific Journal, 3: 12-27.
  23. Ireland R.D., Hitt M.A., and Sirmon D.G. (2003). A model of strategic entrepreneurship: the construct and its dimensions. Journal of Management, 29: 963-989.
  24. Italian Ministry of Economic Development (2015). — http://unmig.sviluppoeconomico.gov.it/unmig/miniere/laboratorio.asp [accessed: 15/06/2017].
  25. Johansson C., and Ottestig A.T. (2011). Communication executives in a changing world: legitimacy beyond organizational borders. Journal of Communication Management, 15(2):144-164.
  26. Joliffe I.T. (2002). Principal component analysis (2nd ed.). Berlin: Springer.
  27. Kaiser H.F. (1974). Analysis of factorial simplicity. Psychometrika, 39: 31-6.
  28. Kitchen P.J. (1997). Public relations: principles and practice. London: International Thomson Business Press.
  29. Leech N.L., Barrett K.C., and Morgan G.A. (2008). SPSS for intermediate statistics. Use and interpretation (3rd ed.). New York: Lawrence Erlbaum Associates.
  30. Long L.W., and Hazelton V. (1987). Public relations. A theoretical and practical response. Public Relations Review, 13(2): 3-13.
  31. Steyn B. (2003). From strategy to corporate communication strategy: a conceptualization. Journal of Communication Management, 8(2): 168-183.
  32. Suchman M.C. 1995. Managinng legitimacy: strategic and institutional approaches. The Academy of Management Review, 20(3): 571-610. Troilo G., and Molteni L. (2003). Ricerche di marketing. Italia: McGraw-Hill Education.
  33. Van Riel C. B.M. (1995). Principles of corporate communication. Hertfordshire, UK: Prentice Hall.
  34. Van Riel C.B.M., and Balmer J.M.T. (1997). Corporate identity: the concept, its measurement and management. European Journal of Marketing, 31(5/6): 340-355.
  35. Van Riel C.B.M., and Fombrun C.J. (2007). Essentials of corporate communications. Abingdon: Routledge.
  36. Van Ruler B., Vercic D., and Balmer J.M.T. (2002). The Bled Manifesto on public relations. Ljublhana: Pristop Communications.
  37. Vicari S. (1991). L’impresa vivente: itinerario in una diversa concezione. Milano: EGEA.
  38. Moss D.A., Newman A., and De Santo B. (2005). What do communication managers do? Defining and refining the core elements of management in a public relations/communication context. Journalism and Mass Communication Quartelry, 32: 873-890.
  39. Schultz D.E., and Kitchen P.J. (2004). Managing the changes in corporate branding and communication: closing and re-opening the corporate umbrella. Corporate Reputation Review, 6(4): 347-366.
  40. Schultz F., and Wehmeier S. 2010. Institutionalization of corporate social responsibility within corporate communications. Combining institutional, sensemaking and communication perspectives. Corporate Communications: an International Journal, 15(1): 9-29.
  41. Siano A., and Vollero A. (2012). Il processo di management della corporate communication. Sinergie, 88: 73-92.
  42. Steyn B. (2000). Model for developing corporate communication strategy. Communicare, 19(2): 1-33.

Francesca Ceruti, Angelo Di Gregorio, Laura Gavinelli, in "ESPERIENZE D'IMPRESA" 1/2016, pp. 23-40, DOI:10.3280/EI2016-001002

   

FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche