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How consumers perceive distances among retailers? Unveiling the role of noise Pollution
Journal Title: ESPERIENZE D'IMPRESA 
Author/s: Cristian Rizzo, Matteo Di Giuseppe, Domenico Moramarco, Simone Pizzi, Myriam Portaluri, Gianluigi Guido 
Year:  2016 Issue: Language: Italian 
Pages:  15 Pg. 65-79 FullText PDF:  171 KB
DOI:  10.3280/EI2016-001004
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This study aims at analyzing the relationship between noise pollution and consumers’ perceived distance (so-called "psychic distance"), in the spatial identification of different shopping malls. Methods and results: By applying the Multi-Dimensional Scaling (MDS) analysis, it compares real and psychic distances between malls and uses appropriate t-tests to study the effect of noise pollution on it. Conclusions: Results show that consumers tend to overestimate distances among shopping malls and that the presence of noise pollution determines a significant increase in their perceived distance.
Keywords: Psychic distance, noise pollution, shopping malls, MDS

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Cristian Rizzo, Matteo Di Giuseppe, Domenico Moramarco, Simone Pizzi, Myriam Portaluri, Gianluigi Guido, How consumers perceive distances among retailers? Unveiling the role of noise Pollution in "ESPERIENZE D'IMPRESA" 1/2016, pp. 65-79, DOI:10.3280/EI2016-001004

   

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