The essay outlines the main contents of the Commission’s ‘A New Deal for Consumers’ Communication which contains the proposal for two important legislative initiatives aimed at further improving the European regulatory framework to protect consumer interests and rights in line with the consumers protection policy conducted by the Commission since the seventies of the last century. In particular, with the two directives proposed, the Commission intends to modernize and complete the consumer acquis, through the harmonization and strengthening of the system of sanctions for breaches of the European rules for the protection of consumer interests, the strengthening and harmonization of the remedies contrasting the unfair commercial practices, the adaptation of the regulatory framework to the characteristics of online markets and the supply of digital content and services, the revision of the right of withdrawal in order to reduce the burden on professional economic operators, the revision of certain aspects of the Unfair Commercial Practices Directive and the reform of representative actions protecting the collective interests of consumers.